Now I’ve got your attention. How can finding new donors be a mistake? When you spend more time and money on finding those new donors than you spend on cultivating your existing donors. Acquisition of new donors is always more expensive than cultivating the donors you have. Every organization needs to have opportunities for new…

I decided to start my blog with short articles about mistakes I have seen many nonprofits make, and identify some things that will work better. Number one was “Focus on Grants and Corporate Sponsors” instead of individuals. Today I want to focus on the second biggest mistake: Failing to ask volunteers for a cash donation.…

With 20 years of fundraising experience, I have seen organizations make the same mistakes over and over again. Are you making these same mistakes? The first mistake I see is too many organizations spending a bulk of their fundraising efforts on grant writing and seeking corporate donors/sponsors. They hear about, or have experienced, that one…