Do you ever read something and lightbulbs start flashing in your head like your brain just went to Vegas? This was my experience when I recently read about the Donor Lifecycle Map. Talk about changing the paradigm! The donor pyramid focuses on the organization and how many donors you have at which levels right now.…
It can be easy to assume that our donors KNOW what’s going on; that they spend as many hours as we do thinking about our organization and how we can fund the mission. But the reality is that unless we are intentionally transparent, donors can end up feeling at best confused, and at worst, deceived.…
Think about the last time you gave to an organization, specifically one you haven’t given to before. How did you find out about that organization, and what made you decide to give? There is a good chance you heard about the organization from a friend or family member who asked you to give. I recently…
