The Latest KNOWledge

How to Retain More Digital Donors

Last week I was able to attend the Association of Fundraising Professionals International Conference in Boston. I’m excited to share with you some of the most valuable information I learned. One of my favorites was a session about retaining digital donors presented by Steven Shattuck of Bloomerang. He had some interesting data and straight-forward advice that can be easily implemented by any nonprofit, so let’s dive in. First of all, we all know that donor retention is important. As a sector, we lose over half of the donors that support us every year (57%) and first time donor retention is only 19%. But, if you can engage a donor to make a second gift, that retention rate goes up to … Read more

Posted in Individual Giving

What Are Your Donors Thinking?

Have you ever read a Burk Donor Survey Report? I find them fascinating. This is the sixth annual research project studying the philanthropy habits of Americans and specifically how they feel about fundraising practices used by nonprofits. It’s an opportunity to find out what donors think about what we’re doing – AND – an opportunity to find out how we can raise more money. To give you a taste for the information included, I wanted to summarize some of the findings. But first, you should know The Burk Donor Survey asks donors questions about giving and compares those results to previous surveys to establish trends. The results for 2014 included 16,847 donors (57% female) of various ages. Here’s some of … Read more

Posted in Individual Giving

Do You Have a Strategic Annual Fundraising Plan?

I enjoy teaching nonprofit professionals how to create a strategic annual fundraising plan. I know that many fundraisers don’t feel this is necessary or don’t have a consistent process they follow, but I think creating a plan every year is VERY important. After all, creating a plan helps you to: Think strategically: Creating a plan helps you take the time to look at what you’re doing and think about what is working and what isn’t working. It forces you to reconnect to the strategic purpose behind your tactics and can reveal areas where you have lost sight of that strategic purpose. Set realistic but challenging goals: Every organization approves a budget every year. And most organizations base fundraising goals on … Read more

Posted in Fundraising Plan