Okay, So What’s the Plan?
January is one of those times when the whole world seems to be in “planning mode.” We’re making resolutions, we’re passing the budget, we’re optimistic about all we can achieve this year. But it’s one thing to say you’re going to do it…and it’s another thing to actually get it done.
I recently read a great article from my friends at Front Range Source with a general fundraising calendar for the whole year. This doesn’t take the place of your Fundraising Plan, but it could kickstart some discussions and thoughts about key deadlines and benchmarks.
Here’s a quick summary of what they suggested, but I highly recommend you read the full article.
January – Analyze your results and get your plan set for the new year.
February – Get your messaging straight.
March – Ask you LYBUNTs (gave Last Year But Unfortunately Not This)
April – Review your welcome packet.
May – Focus on stewardship and major gifts.
June – Make sure your website is up to snuff.
July – Analyze results from the year so far.
August – Pay attention to the board.
September – Plan out your year-end campaign.
October – All asks should be out.
November – Follow up on major gift asks.
December – Follow up on ALL asks.
This fundraising calendar helps you to see the year at-a-glance. You can do this! It doesn’t all have to happen this month. And with a detailed strategic annual fundraising plan, you will know exactly how to spend your time. Cheers to the New Year!