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Giving USA 2016 in a Nutshell

Have you read this year’s annual report on philanthropy? Well if you haven’t had a chance, here’s what you need to know in a nutshell. Charitable giving has reached an all-time high for the second straight year. Americans gave over $1 billion a day in 2015! Giving USA is the longest running, most comprehensive report on the generosity of Americans. It reveals patterns and trends over time since they have been gathering this data for over 60 years. Every year this report helps those of us in the nonprofit community pause to celebrate the impact we are having…and then figure out how we can do even more. But let me share a few more exciting facts: • Giving by all … Read more

Posted in Giving USA

Does Your “Brand” Help or Hurt Your Fundraising Efforts?

When was the last time you wondered if your nonprofit’s brand is helping your fundraising success? Have you ever wondered? It can go the other way too – could your brand be hurting your fundraising efforts? First let’s make sure were on the same page with our lingo. What is a brand? It’s more than just your logo. In fact, brand is more equivalent to reputation – it’s everything that people think about when they think about your organization. Communicating a consistent brand message is about more than using the same logo; it also means using the same core messages and demonstrating the same values over time. Let’s face it: many nonprofit organizations are not good at marketing and don’t … Read more

Posted in Branding and Marketing

It’s Always a Season for Service

Earlier this month I was asked to be the keynote speaker for the Alpha Phi Omega Section 49 Conference in St. Louis. APO is a National Co-Ed Service Fraternity on college campuses around the country encouraging college students to get involved in community service. I was a member as an undergrad at Colorado State University, and an advisor for the St. Louis University chapter when we lived there from 1998-2002. I got to speak to about 200 college students about how “It’s Always a Season for Service.” Here’s what I shared with them, in a nutshell: community service will look different at different times in your life. Right now, you can sign up to serve in a soup kitchen or … Read more

Posted in Culture of Philanthropy